Difference between revisions of "Offline marketing"
From E-Consultation Guide
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| − | Here are some offline marketing techniques that can be used to promote e- | + | Here are some offline marketing techniques that can be used to promote e-Consultation activities as well as conventional consultation techniques. |
| − | ;Press conference:A joint press conference by all e-consultation stakeholders to promote | + | ;Press conference: A joint press conference by all e-consultation stakeholders to promote its benefits (tangible and intangible) to all parties and to relate how an e-consultation is progressing. |
| − | ;Publications: | + | ;Publications: Academic paper publications in Journals raises the awareness of such projects in the academic world; similar publications in public policy oriented practitioner journals are also effective in raising awareness of the possibilities available. |
| − | ;Exhibitions and | + | ;Exhibitions and Workshops: To exhibit an e-consultation project and seek feedback from target audiences. |
| − | ;Surveys: | + | ;Surveys: These help to gauge citizen perceptions and to increase their awareness of e-consultation. |
| − | ;Joint | + | ;Joint ventures: Partnership with big corporations, for example International Business Machine (IBM), Fujitsu-Siemens, CISCO etc in order to borrow their expertise and, perhaps, outsource some of the work to them. Such initiatives help in raising the profile of e-consultation as well as increasing a broad range of expertise. |
| − | ;Networking:Network and raise the profile of the project in international arena by working with | + | ;Networking: Network and raise the profile of the project in the international arena by working with governments from different countries. |
| − | ;World | + | ;World First E-Consultation conference: To be held at QUB: This group intends to organize the world's first e-consultation conference. This should generate publicity both in Ireland, the U.K., and internationally. |
| − | ;Get politicians involved:in spearheading and advocating | + | ;Get politicians involved: Find champions in spearheading and advocating e-consultation projects. |
Latest revision as of 07:27, 13 July 2006
Here are some offline marketing techniques that can be used to promote e-Consultation activities as well as conventional consultation techniques.
- Press conference
- A joint press conference by all e-consultation stakeholders to promote its benefits (tangible and intangible) to all parties and to relate how an e-consultation is progressing.
- Publications
- Academic paper publications in Journals raises the awareness of such projects in the academic world; similar publications in public policy oriented practitioner journals are also effective in raising awareness of the possibilities available.
- Exhibitions and Workshops
- To exhibit an e-consultation project and seek feedback from target audiences.
- Surveys
- These help to gauge citizen perceptions and to increase their awareness of e-consultation.
- Joint ventures
- Partnership with big corporations, for example International Business Machine (IBM), Fujitsu-Siemens, CISCO etc in order to borrow their expertise and, perhaps, outsource some of the work to them. Such initiatives help in raising the profile of e-consultation as well as increasing a broad range of expertise.
- Networking
- Network and raise the profile of the project in the international arena by working with governments from different countries.
- World First E-Consultation conference
- To be held at QUB: This group intends to organize the world's first e-consultation conference. This should generate publicity both in Ireland, the U.K., and internationally.
- Get politicians involved
- Find champions in spearheading and advocating e-consultation projects.
