Difference between revisions of "Telling the public"

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(Information on the consultation topic)
 
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Often it is necessary to give the participants some information about an issue, or a proposed policy, before starting a consultation (as in a downloadable discussion document, or a web site). This is a form of one-way communications, like most of those seen on http://www.consultationni.gov.uk/ .
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Often it is necessary to give the participants some information about an issue, or a proposed policy, before starting a consultation. This has two aspects.
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#Awareness raising (publicity to engage consultees)
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#Disseminating information on the consultation topic (one-way communication)
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==Publicity to engage consultees==
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*Advertising (e.g. radio, newspapers, Google Adwords)
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*E-mailed newsletters
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**[http://www.activelink.ie/ Activelink] keeps civil society up-to-date in Ireland.
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**[http://consultation.nsec.info NSEC] uses [http://www.phplist.com/ PHP List] to keep consultees informed.
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**Electronic newsletter software: 1-2-ALL Broadcast E-mail Software, AdvoKit, e-Campaign, Interspire SendStudio, PHPList
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*Social networking sites (e.g. [http://www.bebo.com/ Bebo], [http://www.myspace.com/ MySpace],[http://www.facebook.com Facebook], [http://www.friendster.com Friendster]) and popular [[blogs]]
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==Information on the consultation topic==
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*Post out 100-page consultation documents,
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**and be surprised if many people read and understand the document and have the time to reply.
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*Set up a website
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**[http://www.consultationni.gov.uk/ Consultation NI website]
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**[http://www.bristol-city.gov.uk/ccm/content/Council-Democracy/Consultations/consultation-finder.en Bristol City Council consultation finder]
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**Is it usable? See how much easier it is to navigate and use the second, which is organised around readers' needs, rather than administrative structures.
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*Tell your stories on [[blogs]]
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*Use rich media
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**Videos (e.g. [http://www.youtube.com YouTube])
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**Podcasts
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**Games
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***[http://www.demgames.org/ Demgames]
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***Amsterdam City Council has used on-line games to introduce a topic before people got to the e-consultation site.

Latest revision as of 21:52, 14 April 2008

Often it is necessary to give the participants some information about an issue, or a proposed policy, before starting a consultation. This has two aspects.

  1. Awareness raising (publicity to engage consultees)
  2. Disseminating information on the consultation topic (one-way communication)

Publicity to engage consultees

  • Advertising (e.g. radio, newspapers, Google Adwords)
  • E-mailed newsletters
    • Activelink keeps civil society up-to-date in Ireland.
    • NSEC uses PHP List to keep consultees informed.
    • Electronic newsletter software: 1-2-ALL Broadcast E-mail Software, AdvoKit, e-Campaign, Interspire SendStudio, PHPList
  • Social networking sites (e.g. Bebo, MySpace,Facebook, Friendster) and popular blogs

Information on the consultation topic

  • Post out 100-page consultation documents,
    • and be surprised if many people read and understand the document and have the time to reply.
  • Set up a website
  • Tell your stories on blogs
  • Use rich media
    • Videos (e.g. YouTube)
    • Podcasts
    • Games
      • Demgames
      • Amsterdam City Council has used on-line games to introduce a topic before people got to the e-consultation site.