Difference between revisions of "Promotion"
From E-Consultation Guide
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| − | + | First and foremost, simply because a consultation is positioned online doesn't necessarily mean that people will flock to it. An e-consultation process is not a better mousetrap. You still need to actively promote it, just as people do for traditional consultations. | |
| − | The objectives of promotion, using both online and offline marketing strategies, is to | + | The objectives of promotion, using both online and offline marketing strategies, is to build public awareness, brand the process, and attract the relevant peolpe into participating in the e-consultation process. |
| − | As in any marketing | + | As in any form of marketing communication, you need to think clearly about the people you are trying to get to respond: |
*Who are they? | *Who are they? | ||
*Where are they? (in the ''real'' world and virtual worlds) | *Where are they? (in the ''real'' world and virtual worlds) | ||
| + | *How do I communicate the message to them? | ||
*What do they want? | *What do they want? | ||
*[[Online marketing]] techniques | *[[Online marketing]] techniques | ||
*[[Offline marketing]] techniques | *[[Offline marketing]] techniques | ||
Revision as of 07:06, 13 July 2006
First and foremost, simply because a consultation is positioned online doesn't necessarily mean that people will flock to it. An e-consultation process is not a better mousetrap. You still need to actively promote it, just as people do for traditional consultations.
The objectives of promotion, using both online and offline marketing strategies, is to build public awareness, brand the process, and attract the relevant peolpe into participating in the e-consultation process.
As in any form of marketing communication, you need to think clearly about the people you are trying to get to respond:
- Who are they?
- Where are they? (in the real world and virtual worlds)
- How do I communicate the message to them?
- What do they want?
- Online marketing techniques
- Offline marketing techniques
