Offline marketing
From E-Consultation Guide
Here are some offline marketing techniques that can be used to promote e-consultation activities as well as conventional consultation techniques.
- Press conference
- A joint press conference by all e-consultation stakeholders to promote the e-consultation benefits (tangible and intangible benefits) to all parties and relate the e-consultation progress.
- Publications
- Paper publications in Journal will raised the awareness of such project in the academic world.
- Exhibitions and workshops
- To exhibit the e-consultation project and seek for feedback from target audiences.
- Surveys
- will help to gauge the citizen perceptions and to increase their awareness in e-consultation.
- Joint venture
- Partnership with big corporations, for example International Business Machine (IBM), Fujitsu-Siemens, CISCO and etc companies to borrow their expertise and outsource some of the work to them. [This initiative will help to raise profile of e-consultation and increase broad range of expertise]
- Networking
- Network and raise the profile of the project in international arena by working with government from different countries.
- World first E-Consultation conference
- to be held at QUB: The group can organize the world first e-consultation conference. [publicity]
- Get politicians involved
- in spearheading and advocating the e-consultation projects.